Mostly men use FNB’s banking app
Mostly men use FNB’s banking app
Most users of First National Bank's (FNB) mobile banking application are male, according to the South African bank.
FNB, which celebrated its banking app’s third anniversary this past weekend, has revealed that the app's user demographics are made up of 60% male and 40% female users.
Meanwhile, the majority (85%) of the app’s users are aged between 26-65 years, a press statement from the bank says.
“We have seen that user demographic behaviour has begun to shift, with the largest proportion of users being 36-65. In our 36 and older base we have seen the amount grow to 45% dispelling the myth that apps and smartphones are for the youth only,” said Sahil Mungar, head of sales and marketing, FNB Mobile and Connect.
FNB's banking app allows customers access to banking transactions, prepaid products, Geo Payments, iTunes voucher codes and Share Investing.
The app has also recently been updated, giving customers the ability to open a cheque account, credit card or investment account immediately and get personalised offers via the app.
Mungar adds, “Mobile banking provides a complete alternative to branch, ATM and internet banking for customers who are on the move and cannot be bound to working hours. The ability to open an account, immediately transfer money to it, and then do all the day-to-day banking you would need from your phone, means that people can truly be mobile and choose to do banking on their own terms.”
Last year FNB also launched a banking app specifically designed for tablets.
The FNB banking app has further been launched in other African countries including Botswana, Namibia, Lesotho, Swaziland, Tanzania and Zambia in August 2013.