Orange Money has reached the threshold of 4 million customers in Africa and the Middle East and celebrates its commercial launch in Jordan and Mauritius.
These two additional countries mean that the service is now available in 10 countries across the region.
Orange Money, the Group's mobile payment service, was first launched in Côte d’Ivoire in December 2008.
It has since been made available in Botswana, Cameroon, Kenya, Madagascar, Mali, Niger and Senegal.
Over the past few weeks, the service has also been launched in Jordan and Mauritius, in line with Orange’s goal to launch the service in all 22 countries in Africa and the Middle East where the Group operates.
In only eighteen months, Orange Money has quadrupled its customer base, which now covers 14% of all Orange customers in these 10 countries.
In Madagascar, over a third of all customers have opened an Orange Money account, while in Côte d’Ivoire daily transactions now exceed one billion CFA francs per day.
Access to Orange Money is very easy - mobile phone customers may open an Orange Money account for free whether or not they have a bank account.
It allows customers to carry out simple banking operations and transactions in total security.
Customers also benefit from the comfort and flexibility of a remote payment system and in many cases allows them to avoid a long and difficult journey. For example, Orange Money customers can already pay their electricity bills in Senegal or their water bills in Jordan.
In addition to payment, Orange Money also provides customers who do not have a bank account with a way to save money.
In Madagascar customers can now sign-up to a life insurance scheme.
Marc Rennard, Orange’s executive director for AMEA operations, said “Orange Money plays an important role in driving growth in our activities in emerging markets, allowing us to contribute to the economic and social development of these countries, while improving our customers’ loyalty.”
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