Read time: 3 minutes

Mauritius home to Africa’s ‘first global multi-media hub’

By , ITWeb
Mauritius , 19 Apr 2021

MCM Ltd has announced the development of the first integrated, international hub for the media and creative industries in Africa: MediaCity Mauritius.

In a statement released to the media, MediaCity Mauritius is touted as the home for international production companies; creative agencies; video game companies; broadcasters; and global media companies, within the smart city of Beau Plan in Mauritius.

The media city will host the infrastructure and technology required for content creation, innovation, and education. This will include production studios, postproduction facilities, Broadcasting centre, and an exclusive datacentre.

General Manager of MediaCity Mauritius, Najib Gouiaa, said: “Mauritius’ unique business and political environment has allowed us to create the first global multi-media hub for Africa and the world.”

“Across the world, daily online content consumption has doubled since the start of the COVID-19 pandemic. MediaCity Mauritius harnesses the global demand for communication assets and content creators, with a particular focus on Africa. It will stimulate local economies and provide an educational bridge to the industry, shaping talent into professional skills. We look forward to welcoming creators, developers, producers, technicians, students, and to give them the greatest chance of success in Africa.”

The project will connect global industry players with the massive emerging African market, where 20% of the world’s young people are consuming more and more content, and increasingly want to produce their own, according to stakeholders.

MediaCity Mauritius will also host the African Media Campus, a nerve centre for the next generation of creative talent.

The Campus will host the MediaCity School offering technical education in all aspects of the media trade and creating a pipeline of business-ready talent for the media city’s resident companies to tap into Africa’s potential.

The project is commercially independent and has the support of the Mauritian Government and the Mauritian Economic Development Board. MCM Ltd has formed a partnership with Mauritius leading real estate developer Novaterra to build the media city and its future extensions. Global broadcasting giant BCE will become the media city’s technical partner.

General Manager of Novaterra, Nicolas Eynaud, said: “We are proud to welcome MediaCity Mauritius at the heart of the Beau Plan Smart City! This ambitious and pioneering project for the country and for the region is in perfect alignment with our values and our vision for the sustainable development of our Smart City.”

Eynaud added that Beau Plan’s ambition is to offer a modern, sustainable and creative lifestyle to those who will live and work there.

“A reflexion of the authentic Mauritian lifestyle, our Smart City puts the emphasis on outdoor spaces and the essentials of a great quality of life. Our strategic partnership with MCM embodies the creative positioning that Beau Plan has been actively developing for the past two years. We are convinced that this strategic pillar has potential for the future of the Mauritian economy and will benefit the country, as well as the African continent. The Media industry, one of the fastest growing economic sector internationally, presents a unique opportunity for technological development in Mauritius, and exciting employment opportunities for young Mauritians.“

The first phase of the MediaCity will be complete by 2022, the second stage will be developed by 2025. The MediaCity School will open in 2022.


Login
Daily newsletter