3:40
OPINION: Seven reasons why CMOs should be committing to an innovation budget
Johan Walters, Head of C2C Labs, the innovation hub of Clicks2Customers, motivates for the alignment of innovation with marketing budget.
4:00
OPINION: AR no longer the exclusive domain of the CMO
Department heads should not only be aware of what is on offer, but work with AR and VR specialists to explore potential opportunities argues digital marketing specialist Johan Walters.