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WildMango becomes OpenAI's first African SMB partner

Serah Katusya, co-founder of WildMango.
Serah Katusya, co-founder of WildMango.

WildMango, a technology firm based in Nairobi, has formalised a partnership with OpenAI, designating it as one of the US company's first small and medium business (SMB) partners on the African continent.

The move announced on Tuesday will see the company take on the distribution, integration, and localisation of OpenAI's enterprise AI products across African markets.

"Our partnership with OpenAI positions Africa at the forefront of the global AI transformation. We are striving to make sure Africa is not left behind," said Serah Katusya, co-founder of WildMango.

"We are not just expanding access; our ambition is to shape how AI is deployed and used in African contexts. This is about ensuring that the continent participates fully in the future, underpinned by AI." 

Under the arrangement, WildMango will work directly with enterprises, start-ups, developers, and public institutions to deploy AI-driven tools to improve productivity, operational decision-making, and service delivery.

The partnership also encompasses developer enablement, with training and resources to be made available to technical teams and policymakers across the region.

Expanding capabilities in Africa is important to OpenAI, said  Ben Tyson, senior partner enablement manager at OpenAI.

"This partnership with WildMango will enable companies, start-ups, developers, and other institutions to leverage our world-class models and capacity to accelerate growth, efficiency, and impact," said Tyson.

Tyson highlighted WildMango's local market knowledge as a critical factor in the partnership's design.

He went on to say: "Implementing new technology requires a specialised skill set and a clear understanding of both the power of technology and the way businesses operate.

 "WildMango's deep understanding of the African market, paired with its commitment to impact and long-term client success, gives us confidence in this partnership."

WildMango has also committed to aligning deployments with responsible AI principles, covering safety, inclusivity, and long-term societal impact.

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