Short-form video streaming platform TikTok has announced that it banned more than 450 000 videos in Kenya, between January and March 2025, due to violations of its community guidelines.
According to TikTok’s Q1 Community Guidelines Enforcement report for 2025, released on Tuesday, these actions are part of the company’s ongoing commitment to maintaining a safe and trustworthy platform for users nationwide.
Notably, TikTok reports that 92.1%of the videos removed were taken down before being receiving any views. It added that of all the videos taken down, 94.3% were removed within 24 hours of being posted. Additionally, just over 43 000 accounts in Kenya were banned during the same period for violating Community Guidelines.
TikTok has over the last few years, come under attack from the authorities in Kenya. The government has previously accused the platform of encouraging the spread of misinformation, allowing fraud, and disseminating graphic sexual content.
While testifying before parliament, Fortune Mgwili-Sibanda, TikTok's director of government and public policy for Sub-Saharan Africa, however, stated that the platform's user regulations and features are designed to foster a positive and safe community.
Mgwili-Sibanda explained that the Community Guidelines, provide a set of standards and a common code of conduct for TikTok users, and provide direction on what is and is not permitted on the platform.
TikTok says that by integrating advanced automated moderation technologies with the expertise of thousands of trust and safety professionals, it enables faster and consistent removal of content that violate its guidelines.
‘’This approach is vital in mitigating the damaging effects of misinformation, hate speech, and violative material on the platform. With a proactive detection rate now at 99% globally, TikTok is more efficient than ever at addressing harmful content before users encounter it,’’ the company said in a statement.
TikTok has also partnered with Childline Kenya, to provide young people with direct access to local helplines in-app, offering expert support when they report content related to suicide, self-harm, hate, or harassment. Childline Kenya will offer assistance, including counselling, advice, free psychological support, and other essential services to ensure that the community can access support immediately.
Additionally, in June, TikTok announced a partnership with Mental360 to create locally relevant, evidence-based content aimed at raising awareness, reducing stigma, and promoting open conversations about mental health in Kenya.
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