The endpoint security platform built for Africa’s growing SMB market

Avast Business: The Endpoint Security Platform Built for Africa’s Growing SMB Market.

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As organisations accelerate digital transformation, cybersecurity has become a business-critical priority. Hybrid work, cloud adoption and mobile connectivity have expanded the attack surface, exposing businesses to ransomware, phishing, credential theft and increasingly sophisticated cyberattacks.

For IT resellers, managed service providers (MSPs), system integrators and enterprise buyers, the challenge is twofold: deliver robust protection against modern threats while maintaining simplicity, scalability and cost efficiency.

Avast Business addresses this need by combining proven, award-winning security with cloud-managed capabilities tailored specifically for small-to-mid-sized organisations and distributed IT environments.

In a crowded cybersecurity market, independent validation is key. In 2025, Avast received multiple accolades from AV-Comparatives, one of the most respected global testing organisations.

The awards covered critical areas such as:

• Real-World Protection
• Malware Detection
• Performance Impact
• Advanced Threat Defence

These results confirm Avast’s ability to detect and block live threats encountered in everyday environments — not just in controlled lab scenarios. For businesses, this translates into reduced risk, improved system uptime and stronger resilience against costly cyber incidents.

Unlike traditional antivirus tools designed for individual users, Avast Business is engineered for modern IT operations — particularly those managed by MSPs or spanning multiple locations.

At the core of the solution is the Avast Business Hub, a cloud-based management platform that enables administrators to oversee security across multiple devices and customers from a single interface.

Key capabilities include:

Centralised Cloud Management

Security policies, updates and threat responses can be managed remotely, reducing the need for on-site intervention and enabling faster response times.

Advanced Endpoint Protection

Using machine learning and behaviour-based detection, Avast identifies and blocks ransomware, zero-day exploits and fileless attacks before they can spread.

Patch Management

Automated patching for operating systems and third-party applications helps close vulnerabilities quickly — a critical defence against exploit-based attacks.

Web and Email Security

Real-time protection against phishing and malicious links reduces the risk of credential theft and malware infections.

Integrated Remote Support

Built-in remote access functionality allows IT teams to resolve issues quickly, improving service efficiency and minimising downtime.

Together, these features provide a streamlined, scalable approach to endpoint security that aligns with the needs of both SMBs and growing enterprises.

The shift to subscription-based IT services is reshaping the channel landscape. Avast Business supports this transition with flexible licensing and multi-tenant management, enabling partners to build sustainable, recurring revenue models.

MSPs can package Avast Business into a range of services, including:

• Managed endpoint protection
• Compliance-focused security solutions
• Remote workforce security packages
• SME cyber hygiene programs
• Business continuity and ransomware defence

This approach not only increases profitability but also strengthens long-term customer relationships through ongoing service delivery.

Small and medium-sized businesses are increasingly targeted by cybercriminals, often due to limited in-house security resources. At the same time, they require solutions that are cost-effective and easy to manage.

Avast Business strikes this balance by delivering enterprise-grade protection in a lightweight, user-friendly platform. Its performance efficiency ensures strong security without slowing down systems — an important consideration in environments with limited bandwidth or older infrastructure.

For larger organisations, the platform also provides a practical way to extend protection to remote offices, subsidiaries and mobile users outside traditional network boundaries.

For resellers, MSPs and system integrators, Avast Business represents more than a security solution — it is a platform for growth.

As demand for managed security services increases, partners have an opportunity to position themselves as trusted advisors, delivering ongoing protection rather than once-off product sales.

By combining Avast Business with value-added services, partners can:

• Differentiate their offerings in a competitive market
• Build predictable, recurring revenue streams
• Expand their customer base across SMB and mid-market segments
• Enhance customer retention through continuous service delivery

Successful deployment of cybersecurity solutions requires more than technology — it demands local expertise, responsive support and strong channel enablement.

As the regional distributor for Avast Business, Avert IT Distribution provides partners with the tools and support needed to succeed in African markets.

With a channel-focused approach and established vendor partnerships, Avert IT Distribution delivers:

• Competitive pricing and flexible licensing models
• Technical support and rapid response times
• Training, certifications and onboarding programs
• Marketing support to drive demand generation
• Deep understanding of regional market dynamics

With a network of hundreds of resellers and MSPs, Avert IT Distribution has built a strong presence across Africa, supporting solutions spanning cybersecurity, backup, remote management and network security.

Beyond distribution, the company actively enables partners to build managed services businesses through training, technical support and commercial guidance — helping them unlock new revenue opportunities and scale effectively.

Partners and enterprise buyers looking to deploy Avast Business or expand their security offerings can engage directly with Avert IT Distribution for licensing, technical guidance and partner enablement support.

To become an AvertITD reseller, complete this form or contact sales on (+27) 10 007 4430 (Johannesburg) or (+27) 21 007 2655 (Cape Town), or e-mail sales@avertitd.com. Find AvertITD on LinkedIn. Or send us a message on WhatsApp.