BUSINESS TECHNOLOGY MEDIA FOR AFRICA

Social network Yookos partners with SA advertising network

Social network Yookos partners with SA advertising network
Staff Writer
By Staff Writer, ITWeb
12 Jun 2013

South African online advertising network AdFu, which is part of Kagiso Media, has joined forces with African social network website Yookos for three years.

According to a company statement, the three year deal is expected to give Yookos ‘exclusive’ sales representation throughout Africa through AdFu’s in-house sales team as well as access to AdFu’s ad-ops team and operational, analytics and ad-serving platforms.

The two companies plan to also cooperate on the content sharing front, reads the statement.

Attila Bernariusz, divisional head at Kagiso Digital, said, “This partnership means that AdFu’s reach now extends to 2.4 million unique browsers - 1.34 million of them located in Africa - and 120 million ad impressions per month excluding mobile.

“This means we have a unique value proposition for buyers looking to reach premium audiences in Africa through news, sport and social engagements,” he said.

“Through Yookos and our other African partnerships, we can offer clients consolidated network buys with access to sizable African audiences,” said Bernariusz.

AdFu adds Yookos to an African network that already includes a range of online publishers such as Nation Media, Sky News, Sky Sports, and the Teamtalk family of sites.

Share

Read more


ITWeb proudly displays the “FAIR” stamp of the Press Council of South Africa, indicating our commitment to adhere to the Code of Ethics for Print and online media which prescribes that our reportage is truthful, accurate and fair. Should you wish to lodge a complaint about our news coverage, please lodge a complaint on the Press Council’s website, www.presscouncil.org.za or email the complaint to enquiries@ombudsman.org.za. Contact the Press Council on 011 484 3612.
Copyright @ 1996 - 2025 ITWeb Limited. All rights reserved.