Despite the flack BlackBerry received from South Africans when it announced the popular R59 per month BlackBerry Internet Services (BIS) would no longer be available on its new-generation smartphones, the company has seen considerable uptake of its new 10 OS.
Alexandra Zagury, MD for South and Southern Africa at BlackBerry, says although SA presented what was perhaps the company’s biggest challenge due to the change in proposition, “SA is still a country full of BlackBerry people”.
The Canadian smartphone maker acknowledges it has had to weather a number of storms to stay afloat amid the competitive sea of market contenders, and the company continues to struggle for its stake on the global front, but has found significant solace in emerging markets.
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