Philips, a health technology business, has named Marc-Antoine Zora CEO of the Middle East, Turkey, and Africa (META) region, effective April 1, 2026.
According to the firm, his new post will enable him to lead expansion and deepen regional collaboration, as well as contribute to the development of more sustainable, patient-centred health systems on a large scale.
Zora, a 15-year Philips veteran, has considerable regional experience and a track record of delivering development and transformation across multiple markets.
This appointment comes as the Netherlands-headquartered organisation is further committing to digital health informatics and artificial intelligence-driven solutions.
These technologies are increasingly vital for the region's rapidly growing populations, enabling more efficient diagnostics and remote patient monitoring to bridge the gap between urban and rural healthcare access.
Since joining the company in 2011 as an international key account manager, he has held a number of senior leadership roles.
These include Philips’ inaugural general manager for Qatar, district leader for the Gulf and Levant, and most recently, business leader for image-guided therapy across the META region.
Commenting on his new position, the executive asserted that the region is currently undergoing rapid transformation that is creating both urgency and opportunity.
“META is a region of immense opportunity and transformation. Healthcare systems are being reimagined, with a strong focus on access, resilience, and better outcomes for patients,” he said.
Zora added: “I have seen first-hand the resilience and ambition shaping this region. Philips is uniquely positioned to support this momentum by delivering innovations that improve outcomes, expand access, and ease the burden on care providers
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