Europe, the Middle East and Africa (EMEA) recorded a 10.4% increase year-on-year in personal computer (PC) shipments in the third quarter of 2014, according to a report.
The International Data Corporation (IDC) compiled the EMEA Quarterly PC Tracker, which revealed that the EMEA region PC shipments reached 23.7 million units.
According to the IDC PC shipments is the shipments of desktops and notebooks.
The IDC notes that the increase in total EMEA shipments confirms a return to growth and strong renewals on the consumer and enterprise side following a difficult 2013.
For the Middle East and Africa specifically the region experienced a 2.1% increase during the period, states the report.
And despite a decline in worldwide PC shipments the IDC's report reveals that the EMEA region managed to record growth, mainly driven by the mature markets of Western Europe.
The IDC's report further notes that consumer demand heavily contributed to an overall increase in portable PC shipments, which posted growth of 13.5%, supported by back-to-school shipments and preparations for the Christmas season.
Also during the same period, desktop PC shipments increased 5.2%.
Chrystelle Labesque, research manager, IDC EMEA Personal Computing said, "The rebound is clear and consumers' renewed interest in portable PCs is encouraging."
"Even if the differences between Western Europe and CEMA [Central and Eastern Europe, the Middle East, and Africa] persist for obvious political and economic reasons, there are some common drivers, especially on the consumer side. Inventory levels appear higher overall in the supply chain but, in line with higher expectations after a good back-to-school period, retailers and e-tailers are more confident about the holiday season business. In Western Europe renewals in enterprise were also further supporting the market."
Share