NBA Africa invites entrepreneurs to apply for funding

Staff Writer
By Staff Writer, ITWeb
Johannesburg, 05 Aug 2025
NBA Africa announced the second edition of the startup accelerator program that the league launched last year to support the continent’s technology ecosystem. (Pic credit: NBA Africa)
NBA Africa announced the second edition of the startup accelerator program that the league launched last year to support the continent’s technology ecosystem. (Pic credit: NBA Africa)

NBA Africa, the local affiliate of the NBA basketball brand in the US, announced yesterday the second edition of Triple-Double: NBA Africa Start-up Accelerator, which aims to promote the continent's technology ecosystem and the next generation of entrepreneurs.

The NBA Africa Startup Accelerator will strengthen Africa's technology ecosystem by providing mentorship and investment to the next generation of African tech entrepreneurs.

The organisation announced the initiative would once again be administered by ALX Ventures, a technological incubator that equips the continent's innovators in technology with the knowledge and tools they need to develop and scale their enterprises.

Furthermore, NBA Africa named ServiceNow, an AI platform for business transformation whose Now Assist and AI agents help organisations in delivering 'faster and smarter experiences' at scale, as an official program partner.

The organisation stated that startups can apply to participate at tripledoubleaccelerator.nba.com until Friday, August 29, following which the applications will be filtered down to a top 10 list.

The shortlisted startups will then participate in a 10-week mentorship program, where they will be paired with mentors from NBA Africa, ServiceNow, and ALX leadership, as well as other corporate stakeholders, who will advise the companies on product development, business growth, and go-to-market strategy.

The finalists will next present their technologies to international industry professionals at the program's second Demo Day in December, when the top five prize-winning companies will be chosen to receive financial assistance and mentorship.

“Last year’s inaugural Triple-Double Accelerator program showed how much talent, passion and creativity there is among African entrepreneurs who are shaping the future of the continent’s rapidly growing sport and entertainment industries,” said NBA Africa CEO Clare Akamanzi. “We look forward to reviewing this year’s submissions and to helping another round of promising startups take the next step in their development.”

Last year, almost 700 early-stage African entrepreneurs applied to the program.

Ten finalists were then chosen to pitch their products to a panel of international industry leaders at the program's first Demo Day, which took place at the NBA headquarters in New York City.

Four prize-winning companies - Festival Coins (Nigeria), Salubata (Nigeria), HustleSasa (Kenya), and UBR VR (Egypt) - were awarded financial support and mentorship.

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