
In its second year of existence, the 2012 Put Foot Rally will tour across seven southern African countries. And this year mapIT is the mapping sponsor for two of the teams supporting the Project Rhino cause, one of the event’s official charities.
The rally comprises 60 teams (250 participants) who will journey to southern Africa’s most unique landmarks in support of the Put Foot Foundation and Project Rhino.
The purpose of this rally is to create public awareness and raise funds for two charities: The Put Foot Foundation, which provides leather school shoes for African children in struggling communities; and “Project Rhino,” an association of groups fighting rhino poaching in Kwa-Zulu Natal.
In partnership with MiX Telematics, the official tracking sponsor, mapIT will be rooting for Team International and Goofy Gophers as they undertake the 17 day-long, 7000 kilometre journey.
Team International and Goofy Gophers have had MiX Telematics tracking units fitted into their vehicles, which will enable a direct feed to a designated website.
“As a result, supporters will be able to track the progress of both teams in real-time, 24 hours a day,” says Charles Tasker, managing director of MiX Telematics (International).
“The technology opens up a window for supporters who wish to engage with the teams throughout their journey; in turn, this will help to generate exposure and awareness about both the event and the charitable cause,” he added.
“MapIT’s affiliation with the campaign will not end this year, but in 2013 we aim to track all teams taking part in the rally, which will allow supporters to follow their favourite teams,” says Etienne Louw, managing director of mapIT.
The teams can be followed on the public-facing mapping site - http://putfootrally.mapit.co.za/
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