Communication regulator has urged MultiChoice Malawi to review its subscription fees to make its services affordable and more accessible to more people.
The comments were made by acting director general, Mayamiko Nkoloma, of the Malawi Communications Regulatory Authority (MACRA) during an engagement meeting with MultiChoice team this past weekend.
The issues discussed included expanding access to digital broadcasting services and enhancing cooperation between the pay-television provider and the regulator.
Noting that pricing is a major concern in enhancing access to information and entertainment services in Malawi, Nkoloma underlined the significance of making sure that broadcasting services are available to citizens from all economic backgrounds.
In light of the current economic difficulties consumers face, he advised MultiChoice Malawi to think about modifying its pricing strategy.
In response, MultiChoice Malawi's managing director, Averess Ndlovu-Chella, stated that the company is committed to exploring various ways to review its pricing structure as part of its efforts to grow Malawi's media and entertainment industry.
According to her, MultiChoice is aware of its responsibility to assist the regional creative industry and offer a wide range of material.
Ndlovu-Chella went on to emphasise the company's desire to improve its engagement with MACRA to promote a friendly, effective working relationship.
She said continuous dialogue with the regulator is essential in addressing industry challenges and identifying opportunities that can benefit both consumers and the broadcasting sector.
She also appealed for MACRA’s support in facilitating the repatriation of revenues to MultiChoice’s parent company in South Africa, stating that efficient financial processes are important for sustaining operations and enabling further investment in content and service delivery.
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