Kenyan information technology (IT) distributor, MITSUMI, has become Samsung Electronics official distributor across Sub-Saharan Africa.
Through this partnership agreement, which came into effect on 1 March, MITSUMI is planned to deliver the full suite of Samsung IT consumer and business solutions to the market.
MITSUMI was formed in Nairobi, Kenya in 1996 and distributes IT products to 19 African countries. The company is also an authorised distributor for the likes of IT brands such as Dell, Microsoft and Western Digital.
“This partnership agreement is a first of its kind for us and certainly speaks to our continued investment in, and commitment to our African customers,” says Thierry Boulanger, director for IT Solutions and B2B at Samsung Electronics Africa.
“This agreement not only enables us to expend our logistical footprint, but leverage on an established African distributor and support network,” he adds in a statement.
Mitesh Shah, managing director at MITSUMI, says, “We...certainly see this partnership with Samsung as an opportunity to continue our growth across the continent.”
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