Johannesburg, 24 Jan 2013
K2 (www.K2.com), a leader in business application software, today celebrates its customers who "Dispute Impossible" and the individual heroes who use the K2 platform to make change happen. In addition to launching a new brand, marketing campaign and Web site built on its own SmartObjects and workflow technology, the company is rolling out new customer details on the impossible things achieved with its platform.
Today, more than one million users in over 40 countries use K2 to solve business challenges with ground-breaking results. The campaign highlights new customer successes, from major port operator PD Ports, to famed video game production company Square Enix, creator of Final Fantasy, Hitman and Tomb Raider, among others.
See K2 heroes in action here: www.K2.com/customers.
"Dispute Impossible is a nod to the amazing things our customers are doing with our platform," according to Josh Swihart, senior vice-president of marketing for K2. "We keep hearing these great stories and we wanted to recognise their work and share it with the world."
In addition to customer stories like these, the new Web site features simplified messaging, distilling the K2 platform into four functional categories around business applications - forms, workflow, data and reports. And, according to Todd Lilienthal, director of digital strategy for K2, the completely redesigned architecture helps users find information more easily.
To see the site and for more information, visit www.K2.com.
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* Article first published on: www.itweb.co.za