A group of 24 entrepreneurs from Nkhotakota, Rumphi, Karonga and Mzuzu are receiving training to integrate artificial intelligence (AI) and digital tools into their operations, says the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) in Malawi.
The participants are taking part in the second AI and Digital Solutions Lab at the Mzuzu University Tourism Incubation Centre, where the curriculum focuses on practical applications of AI in marketing, customer engagement and financial management.
The hands-on workshop is designed to help micro, small and medium enterprises – including women-led and green businesses – adopt affordable digital solutions to automate daily tasks, expand market reach and improve productivity.
"For participating entrepreneurs, the training provides an opportunity to move from awareness of AI to practical adoption," says GIZ.
The Mzuzu lab builds on an earlier initiative in Lilongwe, where more than 70 women entrepreneurs acquired practical digital skills and created business adaptation plans.
The workshop was formally opened by Dr Andreas Hartmann, head of development cooperation at the German Embassy in Malawi.
His participation underlines Germany’s continued support for digital and AI-powered growth among Malawian enterprises, says GIZ.
The initiative is supported through German Development Cooperation and the European Union under the Investing in Young Businesses in Africa and More Income and Employment in Rural Areas programmes.
The Mzuzu training forms part of a national rollout targeting entrepreneurs across Malawi, with the next laboratory scheduled for Blantyre.
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