Adri Führi has been appointed group chief financial officer at South African fintech EFT Corporation, effective immediately.
The appointment announced today comes as EFT Corporation is enhancing its market presence and commitment to driving financial inclusion in key African markets.
Führi's responsibilities as Group CFO would include financial optimisation, operational efficiency, and strategic growth initiatives, according to the company.
The fintech said in a statement: “Her immediate priorities include gaining deep insights into EFT Corporations’ business operations, enhancing finance processes, and ensuring alignment between financial strategy and the Group’s broader expansion goals across markets, including Ethiopia and Kenya.”
EFT said Führi brings over 25 years of financial services expertise to her new role, including 11 years as a CFO across multiple organisations, said the company.
In addition, EFT said: “A qualified chartered accountant, she joins EFT Corporation from e4, where she played a pivotal role in scaling and strengthening the organisation during a period of significant growth.
“Führi’s career spans banking, financial services, insurance and technology sectors. She spent over 12 years at Standard Bank South Africa, where she gained valuable experience across African markets and developed expertise in technically complex business areas.”
The fintech went on to say her diverse background includes senior CFO roles in both multinational and private equity-backed businesses.
Commenting on her appointment, Führi said: “The payments industry offers tremendous opportunities, particularly across African markets, and I look forward to contributing my experience to support EFT Corporation’s strategic expansion while building strong, collaborative teams.”
“Adri brings exactly the kind of strategic financial leadership we need as we scale our operations and product offerings,” said group managing director Mike Smits. “Her proven track record in high-growth environments, combined with her deep understanding of African markets and fintech dynamics, makes her an invaluable addition to our executive team
Share