Eutelsat Communications and Strong Roots Ethiopia Broadcasting Service PLC have concluded a Master Service Agreement for a Ku capacity on a 36 MHz transponder on Eutelsat’s EUTELSAT 8 West B satellite.
According to the companies, the capacity will enable Strong Roots to launch a new free to air DTH platform covering Ethiopia as well as Ethiopian diaspora in zones within the satellite’s footprint, notably the Middle East.
Part of the Ethiopian-owned Strong Roots Group, Strong Roots Ethiopia Broadcasting Services PLC is an upcoming player in the Ethiopian broadcast market.
Eutelsat 8 West B provides dedicated coverage of Ethiopia on its East beam, and is part of the 7/8° West video neighbourhood, which the company describes as "one of the most dynamic in the global satellite TV market."
Commenting on the deal, Tsegaye Alemayehu, Chairman of Strong Roots said: “We are delighted to be supported by Eutelsat in our quest to provide a high-quality broadcast experience to viewers across Ethiopia and beyond. As indicated by its name, Strong Roots is striving to put down solid foundations in the broadcast industry in Ethiopia, building its reputation based on quality of service and broad coverage with heartfelt Ethiopian Hospitality”.
Philippe Oliva, Chief Commercial Officer of Eutelsat added: “We are proud to add Strong Roots to our line-up, highlighting the dynamic broadcast landscape in Ethiopia and confirming the unparalleled coverage of Eutelsat’s in-orbit assets for the African continent”.
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