AXIAN Telecom has fired the starting gun on its next fintech revolution with a clear ambition to build a pan-African digital banking powerhouse to expand financial inclusion across the continent.
The pan-African infrastructure and services group operating in 19 countries and specialising in five sectors with strong growth potential, namely energy, digibank & fintech, real estate, financial services and telecoms, yesterday announced the rebranding of its fintech arm to AXIAN Digibank and Fintech.
Erwan Gelebart, CEO of AXIAN Digibank and Fintech, has celebrated the transformation as a decisive shift from mobile money to full-spectrum digital finance, backed by a heavyweight board with global credentials and deep African experience.
“We are entering a new chapter — one where mobile money evolves into full digital banking. This transformation is about scaling impact, giving millions of Africans affordable access to the financial tools they need to grow, thrive, and shape tomorrow’s economy,” he said.
Operating across Madagascar, Comoros, Tanzania, Togo, and Senegal through MVola and Mixx, AXIAN is positioning the cluster as a continent-wide platform offering digital accounts, payments, savings, credit, investments, and insurance, all tailored for African realities.
The new digital bank aims to bolster individuals, micro-entrepreneurs, and the continent’s 500 000 SMEs currently using its services.
With the transformative rebranding, AXIAN now aims to more than double SME uptake to over one million by 2030, driven by restocking credit, improved payment rails, and cross-border settlement tools designed for both informal and formal businesses.
Gelebart emphasized that the rebrand is anchored in a mission to democratise financial access and consolidate AXIAN’s identity as a truly Africa-wide group, a message underscored by the diversity and pedigree of its newly strengthened board that was also unveiled yesterday.
The refreshed governance line-up brings together global fintech operators, investment specialists, former central bankers, and digital banking pioneers.
Among them are Karim Tadjeddine, a Partech Impact co-founder, Henri Rabarijohn, the former Governor of the Central Bank of Madagascar and William Nkontchou, a seasoned investor and co-founder of AFIIP.
Also joining the board is Brad Jones, now serving Mixx in Tanzania and Georg Hauer, formerly part of the executive team that scaled N26 into one of Europe’s most successful digital banks.
AXIAN Group CEO Hassanein Hiridjee expressed confidence that with strengthened governance, a renewed identity and continent-wide aspirations, the group has positioned itself to shape Africa’s next era of inclusive, tech-driven finance.
“We are unlocking the full potential of Africa’s digital economy, giving every African the power to own their progress and shape their future,” he said.
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