Johannesburg, 12 May 2026
As cyber threats become increasingly sophisticated across Africa, businesses and consumers are searching for trusted security solutions that can protect them against phishing scams, identity theft, ransomware and AI-powered fraud.
This growing demand is creating significant opportunities for resellers, MSPs and IT retailers looking to expand their cybersecurity portfolios.
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Avert IT Distribution, distributor of Norton across Africa, is continuing to strengthen its focus on helping resellers grow recurring revenue through Norton’s latest generation of AI-powered cyber safety technologies.
Norton, part of global cybersecurity leader Gen Digital, continues to evolve beyond traditional antivirus protection with an expanding ecosystem of cyber safety products designed for modern digital lifestyles and hybrid work environments.
The company’s latest innovations focus heavily on AI-powered scam detection and proactive online protection as cybercriminals increasingly use artificial intelligence to launch more convincing phishing campaigns, fake online stores and impersonation attacks.
According to Norton’s recent product developments, Norton 360 now includes enhanced AI-powered Scam Protection capabilities that help identify phishing attempts, malicious websites, scam SMS messages and fraudulent online activity in real time.
Norton has also expanded its Norton Genie AI assistant, a scam detection tool designed to help users instantly analyse suspicious emails, links and text messages before interacting with them. The solution forms part of Norton’s broader push toward intelligent, AI-driven cyber protection.
For the reseller channel, these innovations are arriving at an important time. Customers are no longer simply looking for antivirus software — they want complete cyber safety solutions that address the evolving risks associated with online banking, remote work, cloud collaboration and AI-driven scams.
Avert IT Distribution says Norton’s continuous innovation is helping channel partners position cybersecurity as a long-term managed service opportunity rather than a once-off software sale.
“Cybersecurity has evolved dramatically over the past few years,” said a spokesperson from Avert IT Distribution. “Customers today are concerned about online scams, data privacy, phishing attacks and AI-generated fraud. Norton’s expanding cyber safety platform allows resellers to meet those needs with globally trusted technology.”
The distributor continues expanding its Norton offering to support resellers serving both consumer and SMB markets throughout Africa.
Available solutions include Norton 360 plans featuring device security, secure VPN, password management, cloud backup and AI-powered scam protection technologies.
Recent updates from Gen Digital also highlighted new AI Agent Protection capabilities designed to help secure AI-powered applications and autonomous digital environments against credential theft and suspicious behaviour.
The company has additionally warned consumers about the rapid growth of AI-generated scams and fraudulent websites, sometimes referred to as “VibeScams,” which are designed to mimic legitimate businesses and online services with alarming accuracy.
These developments are driving increased awareness around cyber safety and creating stronger demand for trusted security brands within the channel.
The Norton Empower Reseller Program continues to support partners globally through access to award-winning security solutions, recurring subscription opportunities and channel-focused enablement resources.
For Avert IT Distribution, the focus remains on helping resellers capitalise on the growing cybersecurity market while delivering proven solutions backed by a globally recognised brand.
The distributor believes the cybersecurity conversation has shifted significantly in recent years, particularly as AI technologies become more integrated into both business operations and cybercrime tactics.
Cybersecurity researchers continue to highlight the rapid rise in phishing scams, identity fraud and social engineering attacks worldwide. To address these growing threats, Norton has continued expanding its AI-driven protection technologies across its global cyber safety platform.
For resellers, this creates opportunities to engage customers with more comprehensive cyber safety solutions that go beyond endpoint protection.
Avert IT Distribution says resellers can benefit from local support, channel expertise and access to a trusted global cybersecurity portfolio that continues to evolve alongside modern digital threats.
The opportunity spans multiple sectors, including IT retailers, managed service providers, telecom operators, online retailers and security-focused channel partners looking to strengthen their recurring revenue models.
As AI-driven threats continue reshaping the cybersecurity landscape, Norton’s expanding cyber safety ecosystem positions resellers to deliver relevant, future-focused protection solutions to both businesses and consumers.
Resellers interested in expanding their Norton offering through Avert IT Distribution can learn more by visiting Avert IT Distribution or exploring the latest Norton solutions.
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