Fewer African business and IT professionals own tablets as compared to their international counterparts. But professionals from the continent who do own the devices rank among the most active users of them in the world.
This is according to research company International Data Group (IDG) that says that just 55% of Africans surveyed in this category answered that they own a tablet device - a figure that is much lower than the global average of 71%.
And the figures are even lower when it comes to the number of African business and IT professionals who own Apple’s iPad device, as just 46% of African respondents said they had the tablet.
The survey interviewed 3124 professionals globally, with a proportion of respondents from Africa.
However, while Africans in this category appear to have the lowest volume of tablets, they are the most prolific users, says the report.
“Our findings reveal that 80% use their tablet daily for work, compared to a global average of 61%,” said Katherine Cave, the editor of IDG Connet.
“95% use it daily for personal use compared to a global average of 87%.
“On top of this, 46% of Africans who don’t own a tablet say they intend to invest in one within the next three months. This is the highest percentage anywhere else in the world and compares to a global average of 31%,” she added.
African professionals’ appetite for the Google Android operating system on a tablet also ranks the highest in the world.
IDG asked non-tablet owners on the continent, who intended to buy a tablet in the next 12 months, as what operating system they wanted on their device. According to IDG, only 21% said they wanted an iPad - the lowest percentage globally. Meanwhile, more than 44% of these respondents said they would buy a Google Android compatible device.
Other interesting results from the report said that 44% of the African respondents also said that the ability to share tablets to show information to others was one of the main attractions for the device. Africans scored higher in this category as compared to a global average of 30%.
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