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2015 consumer trends predicted

2015 consumer trends predicted
Simnikiwe Mzekandaba
By Simnikiwe Mzekandaba, IT in government editor
03 Mar 2015

Technology communications firm Ericsson notes that there are ten "hot" technology trends to look forward to in 2015.

The Ericsson ConsumerLab report revealed "the streamed future" as its top trend anticipated for this year.

The trends are based on quantitative research collected from ten major cities around the globe including London, New York, Tokyo and Johannesburg.

In terms of the report "the streamed future" refers to the shift towards easy-to-use, on-demand services that allow access to video content.

The report notes that in 2014 the popularity of streaming overtook broadcast TV among those aged 16-45. 80% of that age group was watching streamed video several times a week or more, says the report.

Michael Bjorn, head of research ConsumerLab said 2015 will be a historic year because of the number of people watching streamed on-demand video than broadcast TV.

"The number of people watching on-demand streamed content on weekly basis is growing over time," he said.

Meanwhile, the number of people watching broadcast TV is slowly declining, he added.

"This doesn't mean that we spend more time watching streamed video...but we are looking at the number of people who are doing this on a weekly basis when it comes to the frequency," said Bjorn.

On Monday Ericsson chief executive officer reiterated that now more people are streaming video than traditional broadcast TV.

According to Hans Vestberg people are mostly using their mobile broadband to view video content.

"Majority of traffic on networks is video content at the moment," he said.

In summary, the expected trends are:

1. The streamed future

2. Helpful homes

3. Mind sharing

4. Smart citizens

5. The sharing economy

6. The digital purse

7. My information

8. Longer life

9. Domestic Robots

10.Children connect everything

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