PalmPay, an Africa-focused fintech operating Nigeria’s most used mobile wallet, and Jumia, Africa’s e-commerce company, today announced a strategic partnership to enhance the digital payment ecosystem on the continent, starting with payment integrations and co-marketing efforts in Nigeria.

This partnership, according to the parties, underscores their commitment to developing the digital payment ecosystem in Nigeria and grow the use of the cashless economy.

In a joint statement, the companies said with PalmPay now available as a payment method, shoppers on Jumia will now be able to pay for their purchases with the option to check out with their PalmPay wallet, ensuring a seamless user experience and transaction reliability through the direct integration..

Sofia Zab, Chief Marketing Officer, PalmPay, said: “This strategic alliance aligns perfectly with our shared commitment to delivering a superior user experience and exceptional value to our customers.”

Speaking on the partnership, Sunil Natraj, CEO, Jumia Nigeria added: “This partnership with PalmPay strengthens our commitment to enhancing the digital payments within our platform. By integrating PalmPay, we are providing more options for customers to access affordable and quality goods with the convenience of cashless transactions.”

According to the organisations, this cooperation signals the start of a long-term collaboration between two industry titans aimed at driving innovation, increasing consumer convenience, and encouraging the use of digital payments across Africa.