Strategic partnership heightens competition in Africa’s remittance market
Global digital financial services platform Wari has partnered with remittance services provider Lycaremit, part of the multinational Lyca Group, to expand their global networks and provide access to money transfer services worldwide – including 30 countries in Africa.
Lycaremit is part of the Lyca Group, a British multinational of like-minded businesses that share the common goal of connecting people. It is focused on providing affordable, reliable digital money transfers to more than 50 countries worldwide.
According to a statement Lycaremit users will benefit from Wari’s highly secure network to immediately access low-cost fund transfers across Africa, Europe, Russia, and the Middle East.
It adds that services will be available online immediately, via WhatsApp Messenger and via a mobile app “which is to be launched imminently.”
However, the statement does not mention which countries in Africa have been earmarked for the service.
Wari says it has built a network of more than 700,000 outlets around the world “providing numerous channels for its customers to utilise.”
The companies say the partnership was born out of an ambition to create an integrated ecosystem comprising financial services, operations, and the facilitation of seamless cross border transactions.
“Lycaremit’s customers will benefit from Wari's innovative platform which will enable Lyca to credit any bank account and mobile wallet. Wari will benefit from the increased engagement that Lyca’s global brand recognition will bring to its platform,” the statement continues.
Allirajah Subaskaran, Founder and Chairman of Lyca Group, said: “The Lyca Group was built to connect people around the world. We are committed to helping as many people as possible send money to friends and loved ones across borders. Through our partnership with Wari, we have an opportunity to better realise that vision.”
Kabirou Mbodje, CEO of Wari, added: "We partner with key players around the world to offer a global ecosystem to our customers. This agreement will provide more options to foreign communities who support their families back in their countries of origin and is aligned with our goal of ensuring that financial and digital services accessible to all.”