Majda Lahlou Kassi has been appointed as Ericsson's vice president and head of Ericsson West Africa and Morocco, effective January 2024.

Kassi's new post was announced yesterday by the company, which stated that after nearly 25 years at Ericsson, she would play a critical role in directing the strategic direction and operational excellence of Ericsson's business in this region.

This will entail providing Ericsson's customers with the most advanced and innovative solutions that will develop connectivity and, ultimately, society throughout West Africa.

According to Ericsson, Kassi has had a number of top leadership positions in technology, sales, strategy, operations, and customer project delivery.

"She has extensive knowledge of telecoms and information technology," it said. “Majda was previously Head of Networks Solutions at Ericsson West Africa and Morocco, where she led a team responsible for driving client network evolutions across 13 countries."

Majda Lahlou Kassi comments on her new post, "My focus is to support our customers, enabling their success while leveraging our technology and services to drive Ericsson's growth in the region."

According to the company, Ericsson has always believed that diverse, inclusive teams promote performance and creativity to produce more business value, and Kassi's appointment reinforces this belief.