Backup, disaster recovery and virtualisation management software company Veeam says its latest results for performance over the second quarter of 2017 show that Africa is earning the right to be called a hyper growth area for backup and recovery technology.

The company says the African market made a significant contribution to the 27% rise in YoY total bookings revenue growth, 53% YoY bookings growth on deals worth over US$100 000 and the addition of 13 000 new customers to reach a milestone of 255,000 customers worldwide during the second quarter of this year.

Claude Schuck, regional manager for Africa at Veeam, reflected on the performance of the company across the Africa region, which he says continues to be better than in other regions for its unique status.

"The African region being more of a developing region performed a couple of percentage points above the rest of the world. We are considered a hyper growth area and we will continue to drive this growth. Reach, scale and partner enablement are key in driving positive growth which is our key mandate in region. Our business across the continent continues to be profitable. Areas of investment are showing higher growth rates. The likes of Ghana, Kenya, Uganda, Namibia and Zimbabwe are key and growing."

Schuck says on the back of the latest results, Veeam is rolling out a phased Africa strategy that will ensure that its reach covers all parts of the continent.

"Our strategy across the continent is to move into key areas and countries by selecting six countries at a time and moving in with partner enablement, training and detailed technical workshops. We need to ensure we build a relevant and loyal channel across the region. We will continue to drive this strategy until all regions are covered and enabled. Our expansion across Africa over the past six months has shown growth rates north of 80%. We will continue to invest in building a relevant and skillful channel to sustain this growth."

The company has approximately 3000 employees worldwide and has confirmed the appointment of former NetApp executive Brian Bakstran as Vice President of Americas Marketing, as well as former Seagate VP James Mundle as Vice President of Worldwide Channel Programs.

Veeam says based on its Q2 results, it has now achieved 36 straight quarters of double digit growth with the fastest growth in sales to Enterprise customers with hybrid cloud solutions.

Peter McKay, Co-CEO and President at Veeam confirms that there is an upward trend in global demand. "To say that the market is changing would be a mammoth understatement; end-users are becoming more and more demanding, ransomware and other security threats are having major impact on businesses, and business owners are fighting an uphill battle to constantly innovate and deliver seamless services while remaining competitive. Veeam's vision is clear, and over the past few months we have seen huge momentum in not only net new customers and year-over-year bookings growth, but also external validation. As enterprises move to the cloud, we are experiencing a groundswell of interest in our availability solutions... "