Nigerian businesses can harness conversational messaging to better engage customers in the digital era
To successfully engage with customers in the digital space, businesses are increasingly making the shift towards hyper-personalisation, automation, and 24/7 availability says Olatayo Ladipo-Ajai, Regional Manager at Infobip Nigeria.
Olatayo Ladipo-Ajai
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Q&A: The state of ICT in Nigeria
Olatayo Ladipo-Ajai, Country Manager at Infobip Nigeria explains why the rise of the tech-savvy customer calls for humanised digital customer engagement.
