The anatomy of a winning customer experience strategy
As the market evolves, being focused on consumer demands and preferences will be critical to long-term success in customer experience personalisation.
Olatayo Ladipo-Ajai
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The innovative power of RCS messaging to transform business communications
There are several fundamental ways in which RCS is expected to transform the landscape of business communication.
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Nigerian businesses can harness conversational messaging to better engage customers in the digital era
To successfully engage with customers in the digital space, businesses are increasingly making the shift towards hyper-personalisation, automation, and 24/7 availability says Olatayo Ladipo-Ajai, Regional Manager at Infobip Nigeria.
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Customer is King as African organisations try to differentiate from their competitors
Africa is a rapidly growing market, so providing an enhanced CX is key to harnessing this potential says Olatayo Ladipo-Ajai, Country Manager at Infobip Nigeria.