Salesforce says BYOM is making it easy to leverage proprietary data to build and deploy AI models.

Salesforce has introduced Einstein Studio, a new ‘bring your own model’ (BYOM) solution that enables businesses to use their own AI models to support their sales, service, marketing, commerce, and IT applications.

The software company says that Einstein Studio makes it straightforward to implement enterprise-ready AI throughout the entire organisation. The company claims that the Einstein Studio solution makes it undemanding for data science and engineering teams to manage and deploy AI models.

It says that companies can now use proprietary customer data from Salesforce Data Cloud to train models from Salesforce's ecosystem of curated AI models, such as Amazon SageMaker from AWS, Google Cloud's Vertex AI, and other AI services.

It says: "Through Einstein Studio's BYOM solution, businesses can train their preferred AI model with Data Cloud, which connects all customer data from any source and automatically harmonises that data into a single customer profile that adapts to each customer's activity in real time and can be used across any department."

“Customers will be able to employ their custom AI models alongside turnkey large language models, offered by Einstein GPT, through this BYOM solution, allowing them to deliver full AI quickly," the company says.