CEC Liquid Telecom has launched a campaign drive dubbed Fibroniks Xtra which offers customers two months free Fibre to the Home (FTTH) internet connectivity.

The offering competes directly with that of MTN Zambia which also recently unveiled its FTTH product.

The CEC Liquid Telecom campaign will cost the company US$1million and involves free fibre installations to 1,500 homes in two suburbs in Lusaka.

CEC Liquid Telecom Managing Director Andrew Kapula said plans are underway to extend the campaign to other suburbs.

"The campaign drives its inspiration from all the 'xtra' possibilities and attainable achievements one can accomplish with access to the World Wide Web at world-class speeds," said Kapula.

Last month, MTN Zambia also unveiled its FTTH product under an umbrella initiative dubbed 'Connected Home' to underpin the roll out of internet via fibre connectivity across local homes.

MTN's FTTH will be delivered to customers via Gigabit Passive Optical Network (GPON) technology enabling one single feed from the operator's nearest point of presence to serve multiple homes and small businesses.

The number of internet subscriptions and users in the country is expected to increase as a result of competition in FTTH service delivery.

Latest statistics from the Zambia Information and Communications Technology Authority (ZICTA) indicates that there are 35, 919 fixed internet subscription in the country representing 0.22% penetration rate compared to 5.2 million mobile internet subscribers.