Silvio Kutić, CEO of Infobip.

Cloud communications platform, Infobip has been named a leader in the IDC MarketScape: Worldwide Communications Platform as a Service (CPaaS) 2025 Vendor Assessment.

This marks the third consecutive year the cloud communications company has earned this prestigious title, further cementing its position as a dominant player in the CPaaS market.

Silvio Kutić, CEO of Infobip, said: “Over the last year, Infobip has continued to invest in innovative new services. For instance, our AI Hub and RCS Business Messaging Solution enable businesses and brands to provide instant, personalised responses and deliver exceptional conversational experiences for their customers.

“We believe our recognition by the IDC MarketScape as a leader in the CPaaS market for the third time reflects our commitment to helping businesses transform their customer relationships, increase loyalty, and grow.”

He stressed that Infobip has consistently demonstrated its capacity to scale and offer businesses a comprehensive suite of services that empower companies to deliver meaningful, personalised interactions with their customers.

Operating in 50 African countries and 190 worldwide, Infobip’s vast global reach allows businesses to connect with customers across different regions, including more than 7 billion mobile devices. This has further enhanced its recognition in the cloud communications space.

The IDC MarketScape report highlights Infobip's robust capabilities, citing its extensive portfolio of enterprise solutions and its carrier-grade service offerings.

According to the assessment, “Infobip is a key player in the CPaaS market with a global footprint and strong capabilities underpinned by its broad portfolio for enterprises as well as a carrier-grade service offering.”

Courtney Munroe, research vice president for Worldwide Telecommunications Research at IDC, commented: “Infobip has an agile organisation structure and appetite for innovation to meet evolving enterprise requirements that stimulate the continued expansion of its capabilities and global presence. The firm’s strong breadth and depth of services has enabled it to grow rapidly while maintaining a strong financial position.”