Nigeria's online retailer Jumia has announced the date and categories for the 2016 Black Friday sales event. Jumia has set aside the 12 days from 14 November to 25 November 2016 on all seven of its websites.

AXA Mansard, MTN, Binatone, Innjoo, Infinix, Poly Star, HP, Intel and Etihad airways are some of the prominent brands have partnered with Jumia for Black Friday this year according to the company.

"In addition to mouthwatering deals, this year's Jumia Black Friday features an online giveaway for every customer who spends N10,000 and above. Lucky customer winners will win an iPhone 7, a PS4 console, two economy class Etihad tickets and two business class tickets."added Jumia in its announcement.

More than 2.3 million Nigerians visited Jumia during last year's Black Friday that took place on 27 November 2015. The volume of orders last year led to the decision to this expanded the event in order to reach more customers.

Juliet Anammah, CEO Jumia Nigeria explained the online retailer's approach to Black Friday in 2016. "This year's Jumia Black Friday is designed to offer our customers more days, more deals and more convenience and to deliver on better customer service to our shoppers."

Sefik Bagdadioglu, CEO of Jumia Market expanded on the benefits of Black Friday for their business. "Jumia Black Friday is an exciting time for everyone in the Jumia Market community. Our sellers can reach up to 15x their daily volumes in sales and our buyers will have incredible bargains to enjoy. An early Christmas!"

Jumia adds that deals will be processed on a first come, first serve basis to all customers.

In August the ecommerce company expressed its active interest in Africa's fast-growing payment space with the recent launch of JumiaPay.

The company believes the third party online payment solution willl provide a safer, faster and more convenient online payment experience for users across Jumia's market incorporating 23 countries in Africa.