South African online advertising network AdFu, which is part of Kagiso Media, has joined forces with African social network website Yookos for three years.

According to a company statement, the three year deal is expected to give Yookos ‘exclusive’ sales representation throughout Africa through AdFu’s in-house sales team as well as access to AdFu’s ad-ops team and operational, analytics and ad-serving platforms.

The two companies plan to also cooperate on the content sharing front, reads the statement.

Attila Bernariusz, divisional head at Kagiso Digital, said, “This partnership means that AdFu’s reach now extends to 2.4 million unique browsers - 1.34 million of them located in Africa - and 120 million ad impressions per month excluding mobile.

“This means we have a unique value proposition for buyers looking to reach premium audiences in Africa through news, sport and social engagements,” he said.

“Through Yookos and our other African partnerships, we can offer clients consolidated network buys with access to sizable African audiences,” said Bernariusz.

AdFu adds Yookos to an African network that already includes a range of online publishers such as Nation Media, Sky News, Sky Sports, and the Teamtalk family of sites.