South African sports channel SuperSport has won the sub-Saharan African rights to broadcast the 2014 winter olympic games in Sochi, Russia and the 2016 summer games in Brazil.

According to a statement, the International Olympic Committee (IOC) has awarded Supersport the pay satellite television, internet and mobile broadcast rights in sub-Saharan Africa.

“We are delighted to have reached this agreement to continue to work with SuperSport to bring fantastic Olympic Games coverage to fans across the region,” said IOC president Thomas Bach said,

Brandon Foot, acting chief executive officer of SuperSport said, “This agreement continues a long and proud tradition of SuperSport broadcasting the Olympic Games, which we have done since 1996."

He added, "I’m delighted with this acquisition as the Olympic Games is one of SuperSport’s crown jewels with each edition proving enormously popular with viewers. For the next Games in Sochi, we will have a dedicated 24-hour High Definition channel, while the 2016 Games will enjoy multi-channel coverage, including magazine shows, highlights and much more.”