Zimbabwe's biggest mobile network Econet Wireless has unveiled a customer service charter.

The emergence of the charter also comes after the company unveiled a new contact centre running on Jasco Enterprises' Avaya platform.

The new and revamped customer contact centre boasts 220 personnel who will help the company better respond to subscriber queries and requests for information.

The contact centre supports social media, email, voice telephony and sms platforms. It also boasts a self service platform under which instructions and other information is automatically relayed to the user.

"To ensure seamless access is for us priority number one. The contact centre is the glue that puts our access together, " said Stan Henning.

Other executives at the company say the Econet customer services charter "promises telecom customers on the network" their right to access quality service and response.

"We are creating customer services standard. The customer has got the right to service, " said Henning.

The charter was unveiled on Wednesday and will be a visible document in the company's shops, kiosks, shops and social media platforms.

It mandates Econet to provide quality standard services, provides a platform for the enforced respect of confidentiality rights and sets the tone for a clear outline of the company's products and services.

A representative from the telecom industry regulator in Zimbabwe, the Posts and Telecommunications Regulatory Authority of Zimbabwe, told journalists during a tour of the contact centre that the regulator encouraged operators to have in place responsive contact centres.

This allows operators to be speedily responsive to telecommunications users queries and request for information, she said.

Econet chief executive officer, Douglas Mboweni said telecommunications companies had to put their customers at the forefront and put in place platforms that give clients speedy and ready access to the operators.

The Avaya platform that has been availed by Jasco for the revamped Econet contact centre also "allows for customer segmentation" and utilises social media to " monitor and respond to what customers are saying on social media" platforms, an official said.