Wabona and Cinemo strike African mobile content deal
Wabona and Cinemo strike African mobile content deal
Cape Town based video streaming firm Wabona plans to provide its library of African TV shows, films and documentaries to mobile video distribution service, Cinemo.
The partnership will see Wabona open its library to African audiences that may not have fixed line internet or smartphones.
Cinemo is a startup initiative of RLabs, a global movement that provides innovative solutions. It distributes video content via applications on the likes of instant messaging service MXit and Google Android.
Cinemo also delivers films, Public Service Announcements (PSAs), music videos and documentaries to feature phones.
Meanwhile, Wabona provides premier solutions for users who want to watch African movies online and on mobile devices.
“Cinemo’s visionary and innovative thinking led to an exciting mobile video content distributing service. This was one of the main reasons we partnered up with them,” said Wabona chief executive officer, Simbarashe Mabasha.
Mabasha added, “Wabona sees great value in Cinemo, Cinemo with Wabona content can reach markets and audiences not many VOD services can today. People don’t necessarily need smartphones or fixed line internet to enjoy Wabona, they can watch it via Cinemo anywhere in Africa.”
To date Cinemo has over 420,000 users on its applications.
“We are very excited about the opportunity to reach a larger audience across Africa” Cinemo co-founder, Shane Vermooten said.
“The partnership with Wabona allows us to offer our users quality Pan-African content, and we are looking forward to developing a strong presence across the continent,” he concludes.