Eliane Houphouet-Boigny.

MTN Group has announced the appointment of Eliane Houphouet-Boigny as the CEO of MTN Guinea-Bissau, effective 1 July 2021, the latest woman to take the helm at an MTN operation.

“I would like to welcome Eliane to the MTN family and look forward to her taking MTN Guinea-Bissau to new heights, as we work to lead digital solutions for Africa’s progress,” said MTN Group President and CEO Ralph Mupita.

According to information supplied by the operator, Eliane is a seasoned professional with a career spanning more than 20 years, and experience across multiple markets in Europe and Africa. Most recently, she held several leadership roles at Nestlé, including Head of Innovation, Head of Business Transformation and Head of Operational Excellence & Continuous Improvement.

Eliane holds two Master’s degrees, one in Chemical Engineering from the Swiss Federal Institute of Technology (Switzerland) and another in Strategic Management from HEC School of Management in Paris.

She takes over the reins from Freddie Mokoena, who has been CEO of MTN Guinea-Bissau since September 2013.

‘I’d like to take this opportunity to express my sincere appreciation and gratitude to Freddie. He has done an amazing job in leading the team over the past 8 years. Freddie steered the team through a period of amazing growth, and I am deeply thankful for his invaluable guidance and contribution to MTN,’ said Mupita.

MTN has been present in Guinea-Bissau since 2005 and has around 900 000 subscribers.