Microsoft established Africa Transformation Office, led by managing director Wael Elkabbany, in 2021, to drive the company’s initiatives across Africa to accelerate digital transformation.

Microsoft's Africa Transformation Office has signed a three-year agreement with Nigerian marketing firm Terragon to support its cloud capabilities.

In a statement, Terragon says, thanks to the Microsoft partnership, it plans to build Africa’s largest data-powered marketing cloud ecosystem to help businesses have access to a wide range of customer insights.

Using cloud-based solutions, Terragon says it is able to provide its customers with in-depth analytics and insights into customer engagement.

Chimezie Okonkwo, senior vice president of Data, Infrastructure, and Platforms at Terragon, comments: “Deploying Microsoft tools and solutions will help us accelerate our goal of adding value to businesses by increasing marketing cost efficiencies, becoming more intelligent in our insights and delivering more meaningful and personalised engagements to customers on mobile.”

Gerald Maithya, general manager, Africa Transformation Office at Microsoft, added: “Through our work with Terragon, businesses of all sizes will have access to the latest cloud technologies to achieve their business goals and contribute to Africa’s economic growth and development.”

Microsoft established Africa Transformation Office, led by managing director Wael Elkabbany, in 2021, to drive the company’s initiatives across Africa to accelerate digital transformation.

At the time, Microsoft said the need to accelerate and unlock the continent’s full digital potential influenced the decision to establish the new office.