Computer company Lenovo has named Eric Cador as the senior vice president and president of Europe, Middle East and Africa (EMEA) effective 1 May 2015.

In a statement the company said the appointment follows the realignment of its business groups and geographies to drive greater consistency, synergy and focus across the world.

With 30 years global executive leadership in the IT market Cador is expected to ensure Lenovo's path of success and momentum in EMEA continues.

Cador formerly led the PC business for HP in EMEA as senior vice president of the Personal System Group, a role that then expanded to include leadership of both printing and personal systems.

He was also part of the leadership team that completed the Compaq integration and transformed the HP PC business. Under his leadership HP reached the number one position in EMEA, says the statement.

Meanwhile, Lenovo also announced that it appointed a new leader for its North American business effective today.

Aymar de Lencquesaing was named Lenovo's president for North America.

Lencquesaing joined Lenovo in late 2013 and under his leadership Lenovo in EMEA reached a record high 19.7% PC share in FYQ3; selling more tablets than any other Lenovo geography, and expanded the smartphone business to nearly 50 countries in EMEA.

"We are proud to have the most diverse, experienced and talented leadership team in our industry – and this is a core competitive strength for Lenovo," said Gianfranco Lanci, president & chief operating officer of Lenovo Group.

"In Aymar, we are placing one of our most proven leaders in the strategically crucial North America market to not only build on our strong foundation, but also to deliver the kind of profitable growth and business diversification we have seen in EMEA. In Eric, we have attracted a unique talent to our company – an industry veteran with an incredible track record for delivering growth, deep insights into our industry, and a strong competitive spirit," he added.