Drive Control Corporation (DCC) has been appointed as the official distributor for Lenovo's consumer and commercial products to the SADC region, which includes Botswana, Namibia, Mozambique, Zambia and Zimbabwe.

According to a statement released to the media, Lenovo products will be available to DCC's partners in each SADC country and will include devices such as laptops, desktops, All-in-Ones (AiO), tablets and peripherals.

The companies said the partnership represents an important step for both organisations' market growth in the SADC region.

Jenny Rex, Sales Director, DCC said: "Lenovo is undoubtedly a world leader and a very important addition to our range of products and services to the SADC region. We look forward to working with the Lenovo team and believe our channel partners will greatly benefit from our new partnership."

Thibault Dousson, General Manager for Lenovo Southern Africa, added, "The SADC region is an important focus area for Lenovo, as the personal technology market continues to grow there. We are very excited about our partnership with DCC, their experience and presence in the local market will enable us to expand our African footprint even further."

The distribution agreement will also see DCC holding Lenovo stock in each country either through its own branch offices in Botswana, Namibia and Mozambique or through its partners.

DCC partners will also have access to Lenovo's service centres situated in the SADC region.

According to information supplied, Lenovo is a R579 billion (US$43 billion) tech firm that provides consumer, commercial and datacentre technology to customers in over 160 countries.

In August 2018 Rex confirmed the company would intensify its focus on SADC and capitalise on "diverse pockets of accomplishments" to generate stronger growth as current ambitions are not being met.

DCC supplies 400 reseller partners throughout the region and the plan is to utilise local branches and relevant infrastructure to ensure "good local stock availability".