Johannesburg and Amsterdam-based Talk360, a calling app for Africans abroad, has announced the separation of its payment platform into a new firm called NjiaPay, which will be overseen by a seasoned team of fintech experts.

NjiaPay plans to provide its services to foreign customers in the first quarter of 2025, with an emphasis on African payments, which are infamous for their complexity and fragmentation, according to Talk360.

According to the company, NjiaPay is changing payments in Africa by delivering a unified, streamlined checkout experience adapted to the continent's different needs.

Talk360 says: “Leveraging machine learning and Artificial Intelligence, it intelligently navigates the best-performing payment service providers (PSPs)a nd payment methods, ensuring seamless transitions to alternate options and optimizing transaction success rates.

“No other solution offers the same level of expertise and commitment to addressing the challenges of accepting online payments that small and midsize merchants are facing across the African continent.”

In 2022, Talk360 successfully raised $7 million, attracting investments from African venture capitalists and fintech angels across Europe and South Africa, including executives from Adyen and Mollie and founders of Tyme Bank.

After the funding, Talk360 sought to not only expand its user base among the African diaspora in the UK, US, and South Africa, but deriving from their own experiences, they started to explore the potential of establishing a modern payment aggregator designed to streamline and optimize the payment experience across the fragmented African market.

"By carving out our payment ambitions into NjiaPay, we’ve sharpened our focus on what we do best—connecting people through our calling app—while paving the way for a new opportunity to improve payments in Africa," says Hans Osnabrugge, co-founder and CEO of Talk360.

"Over the past two years, we’ve grown from connecting 2.3 million consumers to 4 million last year, fulfilling our promise to bridge migrant communities with their families back home."

Dean Hiine, co-founder and MD for Africa at Talk360, adds, "The need for a unified payment solution in Africa is as critical today as it was two years ago. Unlike regions with unified payment systems, Africa's 54 countries each have their own currencies, local payment methods, and distinct banking systems, creating a fragmented landscape with no single checkout solution or PSP for the continent.

“For Talk360, as well as other companies, addressing this immense challenge is paramount to offering users their preferred payment methods, especially in key markets like South Africa, Kenya, and Nigeria."

Marika Beindorff, COO at Talk360, said: “In our pilot phase, we integrated multiple payment service providers (PSPs) into a single, unified checkout experience with optimized routing based on users’ characteristics.

“This unique approach led to a remarkable 25% increase in conversion rates, significant operational efficiencies and cost savings."