Binance, a blockchain ecosystem and cryptocurrency infrastructure provider, is now offering services to consumers in Ghana, Tanzania, Uganda, and Zambia.

The company stated today that consumers in those countries can now purchase and trade cryptocurrency using mobile money, making it more accessible and convenient for crypto enthusiasts.

This move, according to Binance, is intended to strengthen the company's footprint on the continent, where cryptocurrencies have experienced a surge in interest and usage in recent years.

It claimed that with the implementation of Binance's One Click Buy and Sell feature, customers will be able to buy and sell cryptocurrency assets straight from their mobile money accounts.

“This new feature is part of their global fiat on-ramp/off-ramp offering, developed in partnership with Transfi. Users are reminded to upgrade to the latest version of the Binance app,” said Binance.

It added: “To ensure a secure experience, Binance applies rigorous Know Your Customer protocols and robust security measures. These practices are designed to protect users' assets and personal information while meeting regulatory requirements.”

Also, the company said: “By enabling mobile money deposits and withdrawals with these safeguards, Binance aims to make cryptocurrency more accessible to the unbanked and underbanked populations in Africa.”

This initiative, according to Binance, aligns with its desire to increase “the freedom of money globally and empower users with easy access to digital assets.”