Television maker Panasonic has unveiled the world’s first Nigerian Nollywood movie smart-TV application.

The company has said the iROKOtv app is part of efforts aimed at serving its customers with products that are not only locally fit, but tailor-made for every requirement

The new iROKOtv App is designed to provide Panasonic Smart VIERA TV users with a catalogue of more than 5,000 Nollywood movies.

iROKOtv has been dubbed as the 'Netflix of Africa', as the Nollywood service has been one of the first video on-demand (VOD) offerings for the continent.

Commenting on the partnership with Panasonic, Adi Nduka-Agwu, head of business development for iROKOtv said, “We are very happy to have collaborated with one of the world's leading electronics manufacturers and this exclusive partnership between Panasonic and iROKOtv symbolises a new era for Nollywood movie distribution. We have the most comprehensive Nollywood movie catalogue on the planet and it is only right that we house our movies on the best distribution platforms, hence our decision to work with market leader, Panasonic, to develop and launch the world's first Nollywood Smart TV App.”

The iROKOtv app operates on a ‘freemium’ model whereby 95% of the site is free to watch. However, there is also an option for a subscription service called iROKOtv PLUS which is valued at $5 per month.

Users are the first to access new Nollywood movies using the service, while the iROKOtv app releases three new movies every single week.