Handset maker Nokia has unveiled a new platform for Windows phone application developers in Nigeria and Ghana in an effort to encourage local application development.

The platform known as ‘DVLUP’ will enable local talents in both countries to create, book and manage their own app promotions.

DVLUP, according to the smartphone maker, will allow developers to control promotion of their apps by introducing technologies unique to Nokia devices, and marketing opportunities afforded only by Nokia instead of relying on most app stores that depend on algorithms and store owners to control promotional efforts.

The offering, which Windows app developers can join for free, centres on winning badges, earning experience points and levelling up by completing quizzes and challenges related to app development.

Speaking about the new platform, Emmanuel Oluwatosin, Head of ecosystem developer experience at Nokia West Africa, said that the programme is in line with Nokia’s plan to support developers across the globe and also get more developers for its Windows OS based devices.

“We are happy that this programme is finally coming to Nigeria and Ghana, and we believe that this is a huge and exciting opportunity for developers in both countries to tap into.

"This is an opportunity for them to make the most of their talents, build more locally relevant apps and promote the apps themselves,” he said.

He explained that DVLUP uses gamification techniques to help developers earn badges and experience points (known as “XP”) that could then be used for promotion support for their apps.

Oluwatosin added that by building high-quality apps, developers can earn additional points and unlock even greater opportunity for exposure.