Veeam Software has announced an integration with enterprise storage offerings from HPE, NetApp and EMC as well as another with Nimble Storage in the company's soon to be launched Veeam Availability Suite™ version 9.5.

The partnership will result in increased availability and improved operational performance for all Nimble Storage users according to the new partners.

According to the industry allies cost and consequences of downtime and lost data pose significant challenges to meeting modern service level agreements (SLAs) for the availability of applications and data.

Ratmir Timashev, CEO of Veeam says Veeam and Nimble have a strong partnership that already demonstrates success, and further integration between the two technologies will enable their mutual partners and customers to experience more than just backup and storage.

"Veeam and Nimble Storage's integration opens up the Availability conversation to a much wider ecosystem and I am excited at what we can achieve together," said Timashev.

Suresh Vasudevan, CEO, Nimble Storage also lauded the new partnership."Extending our partnership with Veeam provides cost-effective data protection for our rapidly expanding enterprise customer base. We are now enabling our joint partner ecosystem to sell a best-of-breed integrated solution for customers looking to deploy flash in their data centers and the cloud. The Nimble-Veeam integration expands the value of the Nimble Unified Flash Fabric, which enables replication from All-flash to Adaptive (hybrid) flash arrays at one-third the cost of backing up to competitive all-flash arrays. Nimble and Veeam solutions can not only coexist in modern data centers, but simplify IT operations at a lower total cost of ownership."

Steven Hill, senior storage analyst for 451 Research says the new partnership demonstrates how today's businesses need to look beyond traditional backups that emphasise protecting critical data alone. "The new focus is on technology, like that found in the upcoming edition of Veeam Availability Suite, that goes further to protect mission-critical applications--as well as their associated data—to better fulfill the next generation of DR/BC expectations."

The new integration will be released with Veeam Availability Suite version 9.5 – coming later this year.