Global mobile tech firm Telecoming, which specialises in sport and entertainment monetisation technologies, has penned an agreement with the MTN Group to reach a potential 280-million user base in Africa.

The agreement, the second global deal signed by Telecoming with a telco group, is intended to monetise mobile sportech across 21 countries in Africa.

Telecoming said it also strengthens the company’s structure on a continent where it has been operating since 2015.

“The alliance with MTN Group enriches the possibilities and penetration of Telecoming's digital services business in the region, opening up new opportunities to access countries where it was not yet present, with the possibility of exploiting new connections,” reads part of a statement released by Telecoming.

“Telecoming places itself in a privileged position, very attractive to its sports partners, to whom it can offer a quick and easy internationalisation on the continent,” the company added.

Cyrille Thivat, CEO of Telecoming, said: "This is a very important moment for us because our monetisation capacity in Africa will take a giant leap forward in the coming months. It is an exciting adventure between Telecoming and MTN Group to build global soccer fan communities with engaging content and experiences. Thanks to this agreement, we have the opportunity to launch official football services in all the countries where MTN is present.”