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Nomanini secures exclusive partnership in Ghana

By , Portals editor
Ghana , 22 Jun 2015

Nomanini secures exclusive partnership in Ghana

South African-based mobile Point of Sale (PoS) service provider Nomanini has announced it has signed an exclusive agreement with Transactions Solutions Ghana Limited to substantially scale numbers of its cloud-based PoS terminals in Ghana.

The partnership with TranSol signals Nomanini's first scaled project commitment in West Africa, with the first batch of 100 pilot terminals having been deployed in January 2015.

Nomanini says a second, larger shipment is due to arrive in July.

The South African company has partnerships in Kenya, Namibia, Zambia and Mozambique and claims its active terminals process over five million transactions in those regions, including South Africa.

Nomanini chief commercial officer Kuda Mushambi says the company hopes to further its involvement in the region.

"Working with a listed company such as TranSol in Ghana is a great entry point for us into the West African region as a whole, and will allow us to more easily scale our product across not just Ghana and Nigeria, but also francophone Africa," Mushambi said.

Mushambi also said this latest partnership, as well as those already signed in other countries, offered validation of the Nomanini platform in informal markets, and proved it was not just a product for the South African market.

"We are a proudly South African company, and have seen great uptake at home, but we really feel our terminals can assist informal retailers across the whole of Africa. That respected local firms like TranSol feel the same and want to deploy Nomanini terminals in countries like Ghana is really validating for us and spurs us on as we look to expand our coverage further."

In a release to the media TranSol managing director Paul Jacquaye is quoted as saying the partnership with Nomanini would help his company "cement its market leadership position by offering innovative ways for informal traders to receive payments."

"Our engagement with the mobile network operators indicates their strong desire to move to electronic recharge, a more economical and convenient way to sell PINs, and to gradually phase out scratch cards. Our new TranSol terminal is more suitable for deployment at informal locations including street vending," he said.

In February Nomanini co-founder and chief executive officer Vahid Monadjem outlined the company's plan to roll out one million terminals by the year 2020, as part of its overall strategy to engage informal markets going forward.

Partnerships are a critical component of the company's strategy, he said.

Monadjem added that the company seeks out partners with the potential to succeed in their markets and possess a thorough knowledge of markets, passion, available capital and what he terms 'operational ground game'.

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