South African connected healthcare company BrandMed Group has signed a strategic partnership agreement with Amazon Web Services (AWS) to provide affordable and accessible health and wellbeing solutions across Africa.

BrandMed focuses on the development of what it describes as “a unique and fully integrated, digital, end-to-end solution” to address outcomes and value-based care for patients with chronic lifestyle and non-communicable-diseases (NCDs).

The Group explains that value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes.

Under value-based care agreements, providers are rewarded for helping patients “improve their health, reduce the effects and incidence of chronic disease, and live healthier lives in an evidence-based way.”

According to BrandMed its partnership with AWS provides it with “proven and easily accessible capabilities which will help accelerate its rate of innovative development. This will unlock the full potential of data to provide more patients and populations with affordable, data-driven, predictive and outcomes-based care.”

Dr Riaz Motara, cardiologist and founder of BrandMed Group, says, “Sadly, we live in a world where there will never be enough healthcare providers and hospitals to deliver healthcare to those in need. The pandemic has additionally highlighted the health inequity that exists. Socio-economic and geographic factors have created barriers to good quality, easy-to-access and affordable healthcare.”

“Through the AWS strategic partnership agreement, BrandMed will be empowered to rapidly scale its various solutions across the continent. They will reinvent how they collaborate, make data driven clinical and operational decisions, enable home monitoring and wellbeing, create a Chronic Disease Management Platform and Clinical Decision Support while decreasing the cost of care to its customers.”

Dr Motara adds, “Together with AWS, we are excited about the prospect of using the digital landscape as the great human health equaliser, to create solutions that work harder at closing the gaps, and empowering those most at risk, to better monitor and manage their health.”

BrandMed has deals in place with Botswana, Eswatini, Ghana, Kenya, Lesotho, Mozambique, Namibia, Nigeria, Tanzania and Uganda.

The company recently concluded an agreement with BSE-listed company Letshego Holdings Limited, to commercialise BrandMed’s solutions across these various countries.

Syntro-P Wellbeing, a fully comprehensive virtual science based health and wellbeing programme is the first of BrandMed’s connected healthcare solutions to be commercialised to 500 000 of Letshego Holding’s client base.