MTN Group picks insider Abbad Reda to lead Zambia operations
MTN Group has appointed Abbad Reda as the new CEO for its operations in Zambia, effective May.
Reda is replacing current CEO Bart Hofker, who is leaving the cell company to pursue other ventures.
Reda is an insider in the group having joined MTN Group in 2002 and has held several senior positions, including CIO for MTN Ghana, CEO for MTN Liberia, and is currently the CEO of MTN Afghanistan.
The Pan-African telco group says with more than 20 years of experience, Reda has successfully delivered market share, revenue, and profit growth for MTN in his previous positions.
Reda holds an Executive MBA from CEIBS and a Bachelor of Engineering in Computer and Communication Engineering.
“I am pleased to announce the appointment of Abbad Reda as the new CEO for MTN Zambia and believe he will add immense value to the market. He will continue to support MTN Afghanistan, where he has been managing matters related to MTN’s orderly exit from the country.
“With over two decades of experience and a proven track record in driving growth, Abbad is well-equipped to lead MTN Zambia into its next phase of growth and development,” says Ralph Mupita, Group president, and CEO of MTN Group.
He adds: “I am confident that Abbad will build on the solid foundation laid by his predecessor and take the business to new heights. I thank Bart for his valuable contributions to the organisation during his 7-year tenure at MTN and wish him all the best in his future endeavours."